> For the complete documentation index, see [llms.txt](https://newpanel.docs.emaillabs.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://newpanel.docs.emaillabs.io/en/email/email-campaigns/creating-a-new-email-campaign/basic-information.md).

# Basic Information

Fill in the key details for the campaign:

* **Message Subject:** Add a subject line to your email, including an emoji and/or personalization (e.g., the recipient’s first name) using appropriate merge tags. 

<figure><img src="/files/aXglrSqWtZaaWyZHc2X4" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
You can also use the “Generate title” feature to automatically create a subject line based on the email content or a description. Choose the campaign type (e.g., promotion, announcement), message tone (e.g., catchy, formal), and key phrases (e.g., “Biggest Sale – 50% Off Sports Accessories”) to generate an optimized subject line.
{% endhint %}

<figure><img src="/files/RkzbX04C2Zxo224kNgJJ" alt=""><figcaption></figcaption></figure>

* **From Address and Name**: Choose the email address and name that will appear as the sender. Configure the sender address in **Common Settings -> Sender Authorization**.

<figure><img src="/files/brz3CrXIkeHaxY0b2IiK" alt=""><figcaption></figcaption></figure>

* **Unsubscribe Page Template**: Select the template for the unsubscribe page for recipients who wish to opt out.

### Additional Options

* **Campaign Name:** You can modify it here.
* **Campaign Description:** Visible only to you in the dashboard.
* **Progress Notification (e-mail):** Enter the address to receive updates on the sending progress.
* **Count Clicks:** Enable this option to monitor clicks on links within the message.
* **Google Analytics:** Activate to track website traffic. You can use default parameters or configure your own.
* **Return Address**: Optionally, define an address for recipients to send replies.
* **Add Attachment**:
  * Attach up to 5 files to the message.
  * Maximum total size: 2 MB.
  * Supported formats: **.pdf.**

<figure><img src="/files/6Ac2hgIXy1OU7Ymmxkt3" alt=""><figcaption></figcaption></figure>

After entering all the details, click **Next** to proceed to recipient selection.