How the Email Channel Works with Omnichannel

The Email channel is one of the elements of the Omnichannel strategy, enabling consistent and automated communication with customers. It can be used as an autonomous tool or integrated with other communication channels, such as SMS or PUSH.

Thanks to the connection with other channels, it is possible to:

• Performance tracking – Analyzing the effectiveness of email campaigns in the context of the entire Omnichannel strategy.

• Audience segmentation – Targeting messages to users based on behavior (e.g., no message opening).

• Content personalization – Dynamically adapting email content depending on the recipient and the context of their interaction.