Dynamic Segments (MessageFlow Segments)

Dynamic segments are a tool that allows you to create contact groups based on dynamic rules. A full description of the service, its benefits, and how it works can be found in the MessageFlow Segments section.

Segments List Overview

Search Tool

The search bar at the top of the section allows you to quickly find a dynamic segment by its name.

List of dynamic segments

The table below the search bar contains detailed information about the available segments:

• Name: The name of the dynamic segment.

• Group description: A short description of the segment's purpose or criteria.

• Number of contacts: The number of contacts assigned to the segment. Clicking the Show button displays the current list of contacts that meet the segment's criteria.

• Action button (Edit): Allows you to edit the dynamic segment's criteria.

Creating a new dynamic segment

1. Go to the Contacts -> MessageFlow Segments tab.

2. Click the + New dynamic segment button in the top right corner.

1. Basic information:

• Group name: Enter a unique and easily identifiable name for your segment (required field).

• Description: Add an optional description to clarify the segment's purpose.

1. Condition Configuration:

• Logic within a condition group: Within a single group (e.g., "Segment 1"), decide whether contacts must meet all of the defined conditions or any of them.

• Defining a single condition:

  • Data type: Choose the data source (Custom fields, Visits, Events).

  • Operator: Select a logical operator (e.g., Equals, Contains, Earlier than).

  • Value: Enter the value for comparison.

• Adding subsequent condition groups: You can add more independent condition groups (e.g., "Segment 2") and connect them to the first group using and / or logic.

1. After configuring all conditions, click Create.

Using dynamic segments

• For panel campaigns only: Defined segments can be used as target groups only for campaigns (E-mail, SMS, Push) created and sent from the web app.

• Generated at the time of sending: The actual list of recipients is generated at the moment you initiate sending a campaign to a given segment.

• No API access: It is not possible to retrieve a list of contacts from a dynamic segment via the API to target campaigns from external systems.

Detailed segmentation operators

Below is a list of available operators for each data type.

• Custom fields (contact attributes):

  • Text: equals, is not equal to, starts with, ends with, contains, doesn't contain, has no value.

  • Number: =, >, <, between, has no value.

  • Date: equals, not equals, is not equal to, before, after, between,has no value.

  • Boolean (true/false): is true, is false, has no value.

• Website visits: (Note: Please confirm detailed criteria with our support).

• System Events:

  • Event occurred: PushClick, SmsClick, MailClick, MailOpen.

  • Event did not occur: PushClick, SmsClick, MailClick, MailOpen.

• Customer Events (API): (Note: Available criteria depend on the events and attributes you send. Please confirm details with our support).