Delivery Report
Last updated
Last updated
The Delivery Report allows for a detailed analysis of statistics after the completion of a Push campaign. It facilitates the evaluation of delivery effectiveness and the identification of areas for improvement.
The report consists of four sections: Summary, Opens, Clicks, and Tools.
The Summary tab contains key information about the Push campaign:
Campaign Name - the identifier of the delivery.
Start Time - the moment the campaign delivery started.
End Time - the moment the campaign delivery ended.
Number of Recipients - the number of contacts to whom the messages were sent.
Recipient Group - the name of the contact group.
Selected Applications - the applications where the notifications were sent.
Title - the title of the message.
Message - the content of the sent Push notification.
External ID - the unique external identifier of the campaign.
The report contains detailed statistics:
Message Status Table:
Injected - notifications introduced into the system.
Open - notifications opened by recipients.
Track - notifications where the tracked link was clicked.
Click - click on the notification.
Swipe - swipe of the notification.
Status Summary:
OK - delivered notifications.
Error - undelivered notifications.
Waiting - notifications awaiting a delivery.
On the right side, there is a visualization of the Push notification, showing its appearance on Android and iOS devices.
The Opens section contains information on the number of users who opened the notification.
Summary
OK - the number of notifications that were opened.
Open - the number of opened notifications to the total number of sends.
Activity Line Charts
Opens within 24 hours - hourly breakdown.
Opens within 7 days - daily breakdown.
The Clicks section contains data on clicks on tracked links included in the notification.
OK - the number of message clicks.
TRACK - the number of clicks on tracked links.
CTR (Click-Through Rate) - click-through rate, showing the percentage of recipients who clicked on the link.
The Tools tab contains functions that support the management of Push campaign results.
Available options:
Contacts that did not click on the message:
+ Create Group - create a group of recipients who did not click on the link.
Option to resend the message.
Adjust the offer for these recipients.
Contacts who have not opened the message:
+ Create Group - create a group for resending.
Contacts which not received the message:
+ Create Group - identify recipients who did not receive the message.
Contacts for which the shipment has been canceled:
+ Create Group - create a new group.
Delete inactive tokens:
Remove - delete tokens of users who are no longer active.
