Delivery Report

The Delivery Report allows for a detailed analysis of statistics after the completion of a Push campaign. It facilitates the evaluation of delivery effectiveness and the identification of areas for improvement.

The report consists of four sections: Summary, Opens, Clicks, and Tools.

Summary

The Summary tab contains key information about the Push campaign:

• Campaign Name - the identifier of the delivery.

• Start Time - the moment the campaign delivery started.

• End Time - the moment the campaign delivery ended.

• Number of Recipients - the number of contacts to whom the messages were sent.

• Recipient Group - the name of the contact group.

• Selected Applications - the applications where the notifications were sent.

• Title - the title of the message.

• Message - the content of the sent Push notification.

• External ID - the unique external identifier of the campaign.

Statistics

The report contains detailed statistics:

• Message Status Table:

  • Injected - notifications introduced into the system.

  • Open - notifications opened by recipients.

  • Track - notifications where the tracked link was clicked.

    • Click - click on the notification.

    • Swipe - swipe of the notification.

• Status Summary:

  • OK - delivered notifications.

  • Error - undelivered notifications.

  • Waiting - notifications awaiting a delivery.

On the right side, there is a visualization of the Push notification, showing its appearance on Android and iOS devices.

Opens

The Opens section contains information on the number of users who opened the notification.

Summary

• OK - the number of notifications that were opened.

• Open - the number of opened notifications to the total number of sends.

Activity Line Charts

• Opens within 24 hours - hourly breakdown.

• Opens within 7 days - daily breakdown.

Clicks

The Clicks section contains data on clicks on tracked links included in the notification.

• OK - the number of message clicks.

• TRACK - the number of clicks on tracked links.

• CTR (Click-Through Rate) - click-through rate, showing the percentage of recipients who clicked on the link.

Tools

The Tools tab contains functions that support the management of Push campaign results.

Available options:

• Contacts that did not click on the message:

  • + Create Group - create a group of recipients who did not click on the link.

    • Option to resend the message.

    • Adjust the offer for these recipients.

• Contacts who have not opened the message:

  • + Create Group - create a group for resending.

• Contacts which not received the message:

  • + Create Group - identify recipients who did not receive the message.

• Contacts for which the shipment has been canceled:

  • + Create Group - create a new group.

• Delete inactive tokens:

  • Remove - delete tokens of users who are no longer active.