Data Included in the Export File

The export file contains detailed information about campaigns, including:

  • Campaign Status: The current state of the campaign (e.g., sent, edited).

  • Send Time: The date and time the campaign was executed.

  • Subject: The subject line used in the email campaign.

  • Campaign Identifier (ID): A unique number assigned to the campaign.

  • Number of Recipients: The number of contacts to whom the campaign was sent.

  • OK Report [%]: The percentage of successfully delivered messages.

  • uCTR / CTR [%]: The unique and total click-through rates relative to sent messages.

  • uOR / OR [%]: The unique and total open rates.

  • CTR/OR [%]: The ratio of clicks to opens.

  • From Address / From Name: The sender's address and name used in the campaign.

  • Reply-to: The reply address for the messages.

  • Link Tracking: Indicates whether link tracking was active (1 – active, 0 – inactive).

  • Google Analytics: Status of campaign integration with Google Analytics (1 – active, 0 – inactive).

  • Description: Notes or additional information about the campaign.

  • Login: The user who created the campaign.

  • Number of Unsubscribed: The number of people who unsubscribed as a result of the campaign.

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